由ECV主辦的DMES 2023-第十三屆數(shù)字營銷與電商創(chuàng)新峰會將于7月6-7日在上海隆重召開！
本次峰會線上線下同步舉行，將通過七大熱點(diǎn)主題幫助品牌主突破模式能力，回歸初心、精耕細(xì)作，實(shí)現(xiàn)可持續(xù)增長；提升產(chǎn)品能力，實(shí)現(xiàn)可持續(xù)長期增長；優(yōu)化營銷能力，集中媒體火力、改變用戶行為；整合渠道能力，實(shí)現(xiàn)全域增長，從而在風(fēng)起云涌的2023年脫穎而出。
(資料圖)
The 13th China Digital Marketing And Ecommerce Innovation Summit hosted by ECV will be held in Shanghai from July 6 to 7th!
The summit will be held in-person and online.
On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.
熱點(diǎn)話題Hot topics經(jīng)濟(jì)新周期與消費(fèi)復(fù)蘇下，品牌商如何獲得增長新動能
以消費(fèi)者為核心，踐行“本真零售”
品牌商如何與平臺攜手，實(shí)現(xiàn)全域新增量
數(shù)字時代，如何有效應(yīng)對“隱匿”的消費(fèi)者數(shù)據(jù)帶來的數(shù)字營銷活動挑戰(zhàn)
全域興趣電商，打造奢品營銷增量新陣地
ChatGPT與AIGC賦能元宇宙營銷“新域場”
增流拓面，品牌電商如何突圍
成熟品牌如何應(yīng)用DTC直連消費(fèi)者
打造娛樂化消費(fèi)模式，助力跨境品牌本土化
……
Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?
Focusing on consumers and practicing "authentic retail"
How do brands cooperate with the platform to achieve new omnichannel increase?
Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?
Omnichannel interest-based ecommerce, create a new position of luxury marketing growth
ChatGPT and AIGC enable the "new scene" of metaverse marketing
Increase the traffic and expand the scope, how should brand ecommerce keep growth?
How should mature brands use DTC to directly connect consumers?
Create entertainment consumption mode, promote the localization of cross-border brands
……
峰會亮點(diǎn)Highlights20+家業(yè)內(nèi)領(lǐng)先企業(yè)情報(bào)分享 20+問答環(huán)節(jié)
100+名參會代表
線上線下推廣
與行業(yè)領(lǐng)袖及先驅(qū)展開現(xiàn)場交流
可供尋找商業(yè)機(jī)會的國際平臺
會場提供同聲傳譯 (中英文相互翻譯)
20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions
100+ Delegates
On-line and Off-line Promotion
Gathering International Market Intelligence
Onsite Communication with Industry Leaders and Pioneers
International Platform for Business Opportunity Seeking
Simultaneous interpretation (mutual translation between Chinese and English) is provided at the venue.
部分演講嘉賓Partial Speakers往屆精彩回顧Review of previous sessions標(biāo)簽：
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